Let’s be brutally honest for a second.
Eating healthy today is a total pain in the ass.

Not because you lack motivation.
Not because you’re lazy.
But because the world around you is designed to make you fail.

Fast-food are on every corner!
“Quick” restaurants that are basically calorie bombs in disguise.
And the few “healthy” spots?
Weird vegan stuff, overpriced, with three sad and tasteless leaves of salad.

Deep down, we all know what is the right thing to do. But it’s just to hard, takes to much time and effort and we have already so many fights to win.

For years, I tried to do things right.
I tested everything.
Meal-prep apps. Homemade tuppers. Carrying boxes of quinoa in my backpack.
And guess what?
It worked… for about two weeks.

Because in real life, when you work hard, travel often, and live fast —
You simply don’t have time to play personal nutritionist every day.

And let’s be real:
You can spend 5 hours a week at the gym, sweat like crazy…
But if you end up smashing a kebab or a greasy burger at lunch, you’re undoing everything.

I know. Because I lived it.

I grew up as the “chubby but nice” kid.
One day, I decided to change.
I got serious. I trained. I studied. I rebuilt my body.
But the hardest part was never the motivation.
The hardest part was the logistics.

And one day, I asked myself a simple question:

“How is it possible that in 2025, everyone knows junk food wrecks your body…
… and yet we still struggle to eat well like it’s the 1990s?”

The answer: nobody had truly solved the problem.

So I did.

Primovor was born out of this frustration.
Out of this fed-up moment.
Out of a simple mission:
To make real, healthy food as accessible as fast food.

Nutritious. Local. Fast.
Not reserved for vegans or hipsters.
Not a punishment. Not a puzzle.
Just what your body deserves, ready when you need it.

Whether you work out or not.
Whether you eat meat or tofu.
Whether you want to transform your body or simply stop sabotaging yourself at every lunch break.

Primovor is for you.

Enough wasting time.
Enough ruining your efforts.
Enough excuses.

➡️ Eating well shouldn’t be a daily battle.
➡️ It’s no longer your problem.
➡️ It’s our mission.

Welcome to Primovor —
The fast food… of real food.